Updating this Privacy Policy
We reserve the right to amend or update this Privacy Policy at any time and in response to changes in data protection legislation. We will notify you of any changes we consider to be significant, either through a notice on our website or by direct communication.

However, it is important that you return periodically to review the policy and ensure that you are happy with any updates.

Who We Are
We are Alan R Cross & Son Ltd, a business based at 22a Station Road, Wymondham, NR18 0Jx. For the purpose of data protection legislation, we are the Data Controller of your personal data, meaning we are responsible for deciding how we use your information.

What Personal Information Do We Collect?
We collect personal information only as necessary for communication and service inquiries. This may include:

– Personal details such as your title and full name;
– Contact details such as your email address and phone number;
– Records of your communication with us, including emails, survey responses, or complaints;
– Telemetry information such as your IP address, browser type, and pages viewed, which is collected through cookies and similar technologies to enhance your experience on our website.

Please note that we do not collect any financial or payment information as we do not process online bookings or sales.

How Do We Process Your Information?
We process your information to provide, improve, and administer our services, communicate with you, and ensure security and legal compliance. Specifically, we may process your personal information for the following reasons:

– To deliver and facilitate the delivery of services to you.
– To respond to enquiries and provide support.
– To send you administrative information about our services, changes to our terms and policies, and other relevant updates.
– For security purposes, such as monitoring our website for potential threats.

What Legal Bases Do We Rely on to Process Your Information?
We process your personal information as it is necessary for us to fulfil our contractual obligations and provide you with our products and services. If you do not provide the personal information we request, we may not be able to offer our services to you. We also retain records as required to comply with legal and regulatory obligations.

Consent
We will obtain your consent before sending you marketing communications. If you opt-in to receive information, we will keep you informed about our products, services, special offers, and news. You can unsubscribe at any time using the links provided in our emails, and we will promptly remove you from our email system.

Disclosing and Sharing Your Information
Our website may contain links to external websites not controlled by us. These links are provided for your convenience, and we do not endorse or assume responsibility for the content or privacy practices of these external sites. If you are redirected to another website, you will need to contact that organization separately to manage your personal data.

Information Security
We consider your data to be an important asset and have implemented reasonable measures to protect it from unauthorised access, use, or disclosure. Our security measures include:

– Regular backups of files;
– Virus scanning software on all file servers and workstations;
– A system of passwords to restrict access to data;
– Limiting access to certain computer areas to authorised staff only;
– Data encryption when transmitting sensitive information;
– Regular audits and updates of our security protocols.

Cookies and Similar Technologies
Our website uses cookies to enhance your browsing experience. Cookies are small files that help us understand user behaviour on our site. Most web browsers are set to accept cookies by default, but you can choose to remove or reject them through your browser settings. Please note that disabling cookies may affect the functionality of our website.

Retaining Your Information
We will retain your personal data only for as long as necessary to fulfil our legitimate business interests and any legal requirements. The retention period will vary depending on the nature of the data and the purpose for which it is being processed.

Your Rights
Under the GDPR, you have the right to:

– Request a free copy of any personal data we hold about you.
– Request correction of any inaccurate information.
– Object to the use of your personal data for marketing purposes.
– Withdraw your consent to our processing of your personal data, except where it is necessary for us to fulfil our contractual or legal obligations.
– Request the deletion of your personal data, subject to legal and regulatory obligations.
– Request the transfer of your personal data to another organisation in a structured, commonly used, and machine-readable format.
– Lodge a complaint with the Information Commissioner’s Office (ICO) if you are dissatisfied with our use of your data (https://ico.org.uk).

Should you wish to exercise any of your rights under data protection legislation, please contact us at enquiries@arcrosselectrical.co.uk and a member of our team will assist you.